Digital Marketing is the branch of marketing through which one can do the marketing of products or services using digital technologies like facebook, twitter, instagram etc.
Curriculum and Highlights
- Introduction to digital marketing
- Important Digital Marketing Terms
- Paid Media, Earned Media and Owned Media
- Why Digital Marketing?
- Planning a Digital Marketing Campaign
- Introduction to Content Marketing
- History of Content Marketing
- Creating a content marketing plan
- Influencer Marketing
- Planning an influencer marketing campaign
- Pay-Per-Click advertising
- Pros and Cons of Pay-Per-Click advertising
- Google Adwords & Search Engine Marketing
- Certification Quiz
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